Write a page AI assistants can quote

What it does

AI assistants answer buyer questions by pulling from pages that answer them clearly. Most company pages don’t: they open with a slogan, bury the answer and never say who it’s for. A quotable page does the opposite. One question, answered in the first two lines, with specifics, a table where it helps, who it’s for and who it isn’t, and a date.

What you need

• The buyer question the page answers (see check what AI assistants say)
• Real facts: what you do, for whom, how it works, what results look like, with sources
• Your website, and a way to add a page

How it works

1. 1

   Pick one question

   One page answers one question, in the buyer’s words. The page title is the question, or close to it.

2. 2

   Answer it in the first two lines

   The direct answer first, then the detail. If an assistant only reads your opening, it should still get the answer right.

3. 3

   Add specifics

   Numbers, steps, the tools it works with, who it’s for and who it isn’t. Vague pages don’t get quoted, and neither do pages that only say good things about you.

4. 4

   Give it a clear shape

   Short sections with headings written as questions, a table for anything compared, and a short FAQ at the end with the questions buyers really ask.

   Prompt for Claude or ChatGPT

   Write a web page that answers this question: [THE BUYER'S QUESTION]
   
   Rules:
   - The first two sentences answer the question directly.
   - Then explain, with specifics: steps, numbers, tools, who it's for and who it isn't.
   - Use short sections with headings written as questions.
   - Include a table if anything gets compared.
   - End with three to five questions buyers actually ask, with short answers.
   - Plain words. No slogans, no "cutting-edge", no claims without a source.
   
   Facts you can use (don't add others): [PASTE YOUR FACTS AND THEIR SOURCES]

5. 5

   Put a name and a date on it

   Who wrote it, and when it was last checked. Update it when something changes, and change the date when you do.

6. 6

   Make it easy to find

   Add the page to your sitemap, link to it from related pages, and add structured data (schema.org’s Article or FAQPage) so search engines and assistants can read what it is. Then check next month whether it’s being cited.

What good looks like

Each page answers one question in its first two lines, and your next monthly check shows whether assistants have started citing it.

Mistakes to skip

• One page that tries to answer everything.
• Burying the answer under a story or a slogan.
• Claims with no source. Assistants and buyers both trust specifics they can check.