Turn your sales call questions into an FAQ page

What it does

Your buyers have already told you what they want to know before they buy. It’s in your call recordings, and the same handful of questions comes up on call after call. Answer them on one page, plainly, and buyers arrive at your calls already knowing, and AI assistants have something direct to quote.

What you need

• Transcripts of your last 20 sales calls
• Your website

How it works

1. 1

   Pull every question from your calls

   Prompt for Claude or ChatGPT, with the transcripts attached

   Here are transcripts of [NUMBER] of my sales calls.
   
   List every question the buyer asked, word for word, with the call it came from. Then group questions that ask the same thing, and sort the groups by how many calls they came up on. Use the most common wording as each group's title.
   
   Only include questions the buyer asked, not questions I asked.

2. 2

   Pick the top ten to fifteen

   The ones that came up on the most calls. Keep the hard ones, like price, contracts and what you don’t do.

3. 3

   Answer each in two lines first

   The direct answer, then one line of detail or a link. If the answer is no, say no.

4. 4

   Ask them the way buyers ask

   The question as a heading, in their words. “Does it work if our drivers don’t use smartphones?”, not “Driver compatibility”.

5. 5

   Publish it, and mark it up

   One page, or a section on the pages where each question comes up. Add FAQ structured data (schema.org’s FAQPage), so search engines and assistants can read what it is (see write a page AI assistants can quote).

6. 6

   Send it before calls

   Link it in your booking confirmation (see cut no-shows), so buyers arrive with better questions.

What good looks like

The questions buyers ask most are answered in two lines each, in their words, and you hear them less often on calls.

Mistakes to skip

• Writing the questions you wish buyers asked.
• Marketing answers. “Absolutely! Our powerful platform...” isn’t an answer.
• Leaving out the hard ones, like price and contract length.