Build a copy bank every email and page draws from

What it does

Every time someone writes an email, a page or a post from scratch, the message drifts. A copy bank stops it: the lines that work, in one place, so every person and every AI tool starts from the same words. When a line improves, everything that uses it improves too.

What you need

• Your sales argument (see write your sales argument)
• Your buyer phrases (see pull why your customers bought)
• Your signal list (see rank your buying signals)
• A doc or Notion page everyone can reach

How it works

1. 1

   Start the page

   The copy bank: copy into a doc and fill it in

   COPY BANK: [COMPANY]
   Last updated: [DATE]
   
   ONE LINE: what we do, for whom, and the result
   [ONE SENTENCE]
   
   PROOF, only what we're allowed to use
   1. [RESULT, WHO, HOW LONG, SOURCE]
   2.
   3.
   
   WHY NOW, ONE LINE PER SIGNAL
   Hiring for [ROLE]: [LINE]
   New [LEADER] started: [LINE]
   Raised a round: [LINE]
   
   OBJECTIONS, WITH ONE-LINE ANSWERS
   "[OBJECTION]": [ANSWER]
   
   THEIR WORDS
   "[PHRASE]" (used by [NUMBER] customers)
   
   WORDS WE DON'T USE
   [E.G. LEVERAGE, STREAMLINE, CUTTING-EDGE, SOLUTIONS]

2. 2

   Fill it from your argument

   The one line, three proof points with their sources, and your top objections with one-line answers. If a proof point has no source, it doesn’t go in.

3. 3

   Write a why-now line for each signal

   One sentence that names the reason you’re writing, then a question. One for each signal on your list, so a signal-triggered email is never written from scratch.

4. 4

   List the words you don’t use

   Words your buyers never say, and words every competitor uses. It’s the fastest way to make an AI draft sound like you.

5. 5

   Make it the starting point for everything

   Paste it into every AI tool you write with, and point every rep, agency or contractor at it. When a line wins a test or lands on a call, update it here first.

   Prompt for Claude or ChatGPT, with the copy bank pasted in

   Below is my copy bank. Write [WHAT YOU NEED, E.G. A SHORT EMAIL TO SOMEONE WHO JUST STARTED AS HEAD OF OPERATIONS].
   
   Rules:
   - Use the one line, proof and why-now lines as written. Don't invent new proof.
   - Use the buyer's words from "Their words" where they fit.
   - Never use anything from "Words we don't use".
   - Keep it short and plain, the way I'd say it out loud.
   
   [PASTE THE COPY BANK]

What good looks like

Anyone on your team, or any AI tool, can write a first draft that sounds like you, with proof you’re allowed to use.

Mistakes to skip

• Proof without a source. If you can’t say where a number came from, it doesn’t go in.
• Letting it go stale. Date it, and update it when a line wins or stops working.
• Keeping it private. A copy bank only works if the people and tools that write for you use it.