Run one account for a week across email and LinkedIn

What it does

One great email is easy to miss. A week of small, useful touches to the two or three people who’d buy is hard to miss, as long as each one adds something and none of it is automated. Run it as a plan with dates, so every touch lands on time and you can see what each account got.

What you need

• The account’s people (see find the people who buy what you sell)
• Your first email (see write an email that gives value up front)
• A CRM with tasks, like Attio or HubSpot, or a calendar

How it works

1. 1

   Plan the week

   Day	Touch
   1	The value-first email to the buyer, and a like on one of their recent posts
   2	Connect requests to the buyer and a second person, with a one-line note
   3	A reply on the same email thread that adds one more useful thing
   4	A message to anyone who accepted: the full version is theirs if they want it
   5	A last reply on the thread, with one more useful thing and the same easy question

2. 2

   Make every follow-up add something

   One more company for their list, one more fix, one more review theme, with a fresh date. Never just “bumping this” or their first name and a question mark.

   A follow-up, on the same thread

   [FIRST NAME] - one more: [ONE MORE USEFUL THING, WITH A DATE OR A SOURCE]. Want the rest?

3. 3

   Put every touch in your CRM as a task

   One task per touch, with a due date, on the person’s record. Tick each off as you do it, so you can see which accounts got the full week.

4. 4

   Stop the moment anyone replies

   A reply from anyone at the account, on email or LinkedIn, stops everything else. Answer it yourself, the same day.

5. 5

   Let quiet accounts rest

   No reply after the week? The account goes back to the watch list for about a month, then gets one new useful thing if it still has a signal. The next account on your list takes its place.

What good looks like

Each account gets about six touches across two or three people in five days, every one useful, all by hand. At about four new accounts a day, that’s about 20 touches a day and 20 accounts a week.

Mistakes to skip

• Following up with nothing new. Every touch adds something, or it doesn’t go out.
• Messaging the whole company. Two or three people is plenty.
• Automating any of it. These accounts only ever get hand-sent touches.
• Carrying on after a reply. One reply from anyone stops the rest.